KEET-TV Eureka, CA

KEET TV/PBS

Strategy: This public broadcasting station requested an edgy, unique, multi-media campaign that would generate the donation of money through sustaining memberships to this PBS Station. CoxRasmussen’s team created a strong visual campaign utilizing photographs of local residents who were already members of KEET TV, (the photography was taken by Brandi Easter). KEET members were pictured holding a sign with their membership number and the name of their favorite KEET program. The campaign ran in both printed and online media as well as on TV, radio and large outdoor banners. The result? A rapid growth in membership.

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