The Shaw Group
This over 100-year-old regional insurance company had merged and grown with the result that they needed an effective way to brand themselves. We suggested an umbrella name and created a revitalized identity. With a new logo development, brochures, presentation folder and a print and radio media campaign their new identity was launched. The campaign “Life Changes” which ran in print, radio, and POS materials was the winner of a national award from the Service Industry Advertising Awards (SIAA) in Atlanta, Georgia.