Who We Are


Alicia Cox

Alicia Cox was raised in Humboldt County, attending local schools and graduating from Humboldt State University (HSU) with a degree in English and a double minor in Journalism and Political Science. Alicia began her career in advertising shortly after her graduation from HSU, opening the advertising agency in 1986.  She and her business partner at the time, Donna Ahlberg, added a third partner, Brent Rasmussen in 1994.  Donna later retired and Alicia and Brent have continued to grow the agency, adapting to the vast changes technology and social media have presented along the way.  Alicia provides the creative content for the agency and works with team members on helping to develop creative concepts. Alicia resides in the Eureka area with her husband, dog and 2 cats.  She enjoys spending time with her family, gardening and honing her photography skills. She also spends time chasing the deer out of her yard who love to eat her flowers.

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Brent Rasmussen
Art Director

After receiving his BA in Art from Humboldt State University Brent Rasmussen began his career as a graphic designer at CoxRasmussen & Co., becoming a shareholder of the company in 1994. As the art director at the agency, Brents main roll is overseeing visual and design content and producing much of the work. He manages the work of in-house production staff as well as freelancers and acts as a lead during creative brainstorming sessions for the variety of projects created at the agency. When Brent isn’t on the job his passion is his organic garden, making wine and painting.

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Erica Sutherland
Media Buyer/Public Relations Director

Erica Sutherland has been with CoxRasmussen since 2000. She has a Bachelor of Arts in Journalism from Humboldt State University. Her career started as an intern/reporter at a TV station in Eureka and then migrated over to doing "everything media related" for the agency. As the agency’s media buyer, Erica is responsible for strategizing and providing advertising purchases for agency clients, tracking budgets, etc. She is also the public relations director at the agency, writing and issuing press releases in addition to organizing media events for clients. Erica enjoys spending time with her husband, two children, and crazy cat Rocket. In her spare time, she enjoys writing about her family.


Joe Sherwood
Project Manager

Born and raised in San Jose, CA; Joe moved to Humboldt County in 2003 and quickly fell in love with the Northcoast. After attending classes at College of the Redwoods; Joe joined CoxRasmussen & Co. in 2006. As a production artist, Joe is responsible for audio & video editing, website and graphic design as well as project estimating. He also participates in creative concept development. Joe resides in the Eureka area with his wife and son. He is also a practicing musician and plays in the local band Lashing Out.