The Shaw Group

This over 100-year old regional insurance company had merged and grown with the result that they needed and effective way to brand themselves. We suggested an umbrella name and created a revitalized identity. With a new logo development, brochures, presentation folders, and a print & radio media campaign; their new identity was launched. The campaign “Life Changes” which ran in print, radio, and POS materials was the winner of a national award from the Service Industry Advertising Awards (SIAA) in Atlanta, Georgia.